A tangled supermarket

It's ISA season again. Been a while since I browsed moneysupermarket.com

How it's changed. It used to be a nice, straightforward comparison site. Now I feel bombarded by advertising, the advertisements seem to run in with the best buys in ways I can't easily grasp, and I can't see how to go beyond the best buys to examine rates further down.

A disappointing experience, but I suppose that's what happens when you become a publicly quoted company. They floated with a large market value, so they must be doing something right!